It’s that time of year again when businesses and charities vie for public awareness in the papers, on the radio and on TV. It can be a trying time to come up with something new and exciting to grab the attention of the media. With clever use of online social media such as Twitter, Facebook and YouTube, creative options are never ending. The same can be said for photo opportunities – with a bit of thought, something really exciting and unique can be produced. Now, more than ever you need to be or do something different to stand out from the crowd.
Therefore, it baffles me that some companies continue to do the same thing year in, year out to promote their product, service or event to the point of leaving me asking myself (I do like to talk to myself sometimes) if they are using the same pictures from the year before!
It is not enough to do what has worked before, it gets boring and it will not be as effective the second time around. So come on people, get creative – give us something different because I for one am tired of seeing the same old pictures with the same props taken in the same location. And I’m guessing if I am then others must be too!?
If you’re looking for a company that will help you to “Break from the Pack” give DMpr a call! 
