December 10, 2010 by Christine
I’m currently in the process of deciding on a worthy charity* to do some pro bono work for in 2011. More than ever charities are struggling to have their voices heard amid budget cuts and lack of charitable donations. There are so many deserving organisations it is difficult to pick one over another. I donate to a number of charities close to my heart every year but I want to do a bit more so would like to offer my services to one charity for 2011. If you want to suggest a charitable organisation please e-mail christine@dmpr.ie
Thank you
*Charity is a not for profit organisation that either donates funds and support to other organisations, or provides a source of funding for its own charitable purposes.
UPDATE
Mark Shortt has also offered his business services http://www.websiterental.eu/ to the chosen charity for a free website if required. Thank you Mark. 
Category: DMprTags: Christine Duggan, Cork PR, DMpr, PR Cork, Pro bono PR | Comments (0)
December 6, 2010 by Christine
So Random Acts of Kindness (R.A.K) is tipped to be one of the major trends for businesses in 2011. But what exactly is this “trend” about and how can it impact on long standing and prospective customers?
It seems that now more than ever consumers are craving the human touch to feel a real connectivity with the brands they purchase and R.A.K is the way forward for brands and businesses to communicate their humanity. This trend will see otherwise inflexible businesses take a more compassionate approach towards their public to give them something priceless, touching, and fun to ensure that they return, become loyal supporters and spread the good word about their experience with the brand.
The biggest difficulty for companies in conforming with the R.A.K trend will be keeping abreast of what is happening in the world and with their customers at any one time. More than ever, people are sharing their lives and experiences with the public through social media sites Facebook and Twitter where they openly speak about their crappy or happy days through to difficulties with work and home on an ongoing basis.
These social media tools will be the key for businesses in implementing their R.A.K strategies and also enable them to build new followers through recipients spreading their experiences with friends and family.
One example of a brand implementing the R.A.K strategy is Flower delivery service Interflora who recently launched a social media campaign in the UK to brighten up the lives of Twitter users by sending them flowers. As part of the campaign, Interflora monitors Twitter looking for users that it believes might need cheering up. Once found, the users are contacted by tweet, and sent a bouquet of flowers as a surprise.
There are dozens of ways businesses can implement their R.A.K strategy to make it work for their brand and now is a good time to start thinking about how to do it.
As I write this, Ryan Tubridy is on 2FM encouraging listeners to wave to other road users in their cars – another step towards R.A.K – it really is all around us!
What was your last Random Act of Kindness??
Category: DMprTags: Christine Duggan, Cork PR, Cork PR Company, DM, DMpr, PR blog, PR Cork, PR Trends, Random Acts of Kindness | Comments (4)
