I am reading Seth Godin’s book “Tribes” at the moment (thank you to Aodan Enright of Smarter Egg http://smarteregg.com/ for the introduction!) It is one of the most thought provoking business books I think I have read so far. Godin announces that any one of us can become a leader. It is an empowering read that has generated a personal self awareness which I know is going to benefit my business in the long term. It has inspired me to take action and believe that the size of a business does not matter, it is the size and scale of the owner’s thoughts, actions and beliefs that will, in time, breed success.
I have always believed in the notion that a small business structure is the way to go, especially today when people buy from people and like to make a connection rather than paying out for little or no personal connectivity. Small businesses give the customer more personal attention, they take the time to learn about what it is the customer expects and needs and work harder to achieve results, thereby creating better value for the client.
Below in an excerpt from Godin’s book “Small is the New Big” which I am looking forward to reading and taking action from next. You don’t have to think about what he is getting at too much – it’s obvious – clients can gain more from a small company that thinks big and takes their work personally;
“Today, little companies often make more money than big companies. Little churches grow faster than worldwide ones. Little jets are way faster (door to door) than big ones.
Small means the founder makes a far greater percentage of the customer interactions. Small means the founder is close to the decisions that matter and can make them, quickly.
Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers.
Small means that you will outsource the boring, low-impact stuff like manufacturing and shipping and billing and packing to others, while you keep the power because you invent the remarkable and tell stories to people who want to hear them.
A small law firm or accounting firm or ad agency is succeeding because they’re good, not because they’re big. So smart small companies are happy to hire them.
A small restaurant has an owner who greets you by name.
A small venture fund doesn’t have to fund big bad ideas in order to get capital doing work. They can make small investments in tiny companies with good (big) ideas.
A small church has a minister with the time to visit you in the hospital when you’re sick.
Small is the new big only when the person running the small thinks big.
Don’t wait. Get small. Think big.
Final thought – DMpr is small and is proudly so. DMpr also thinks big for clients. DMpr takes your business personally.
